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Senior Growth Marketing Analyst
 

Commercial 📍 Amsterdam 

business picnic 1737117089

In a nutshell 

Picnic is on the hunt for a Senior Growth Marketing Analyst to take our performance marketing to the next level. If you’re passionate about data, love optimizing campaigns, and thrive in a fast-paced environment, this role is for you. You’ll have a front-row seat in shaping the future of online groceries as we expand across the region!

Tricks of the trade

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Data Analysis & Insights: Measure and analyze mobile marketing campaigns using tools like SQL, Python/R, Tableau, and MMPs (AppsFlyer, Adjust). Perform campaign reporting, conversion analysis, and experiment design to uncover actionable insights. Improve ad targeting and user acquisition through advanced modeling and customer segmentation
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Measurement & Attribution: Develop, implement, and test marketing experiments across channels to grow our customer base. Advise growth and performance marketing teams on ad attribution and proper measurement methodologies. Continuously enhance measurement frameworks using the latest tools and techniques.
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Collaboration & Communication: Partner with marketing, product, and data teams to drive user growth, mobile engagement, and revenue. Share insights on campaign performance and present actionable recommendations to stakeholders. Collaborate on brainstorming sessions to ideate new tests and/or improve existing marketing campaigns.
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Reporting & Dashboarding: Build dashboards and create visualizations to track campaign performance effectively. Deliver detailed performance reports that inform strategic decision-making.

Your superpowers

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2-5 years of experience in marketing or growth analytics with a focus on mobile campaigns and measurement platforms (e.g., AppsFlyer, Adjust, Firebase)
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Proficiency in SQL and Python/R is a must along with strong data visualization skills ( Tableau, Looker, etc.)
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MSc. degree in Digital Marketing, Statistics, Econometrics, Mathematics, or equivalent experience
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Proven ability to process large datasets, extract insights, and drive business decisions
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Ability to translate complex data into clear, actionable recommendations for cross-functional teams

Picnic Perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate

🏠 Relocation

If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application. 

✍🏼 Learning & development 

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. 

All the rest 

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well. 

A bit about us

When you join Picnic, you’re joining the shopping revolution, delivering groceries to millions of people across Europe, and we’re growing fast. Think super fresh products and personal service, but in a modern, sustainable way. And we’re the only ones in the world doing it all by ourselves. From our fully automated fulfillment centre to delivery algorithms and marketing campaigns: we do it all in-house. Our team consists of 85+ nationalities and we’re always looking for new talent. Ready for the ride?

Recruitment Process

cv screening
1

CV Screening

phone screening
2

Phone Screening

online test
3

Online test

interviews
4

Interviews

assessment day
5

Assessment day

closing interview
6

Closing interview

Commitment to equal opportunities

Picnic is an equal opportunity employer—this means that all decisions regarding applications will be based on qualifications and merit. Applicants will be regarded independently of age, gender identity or expression, sexual orientation, ethnicity, skin color, civil status, religious beliefs, physical or mental disability, or any other factors protected by law. 
At Picnic, we celebrate and value our differences and are committed to building a safe and inclusive working environment where everyone can be themselves. 

Get in touch with our recruiters

Picnic employee profile picture

Thomas Hu - Recruiter