About Picnic
The supermarket on wheels
We’re building the modern milkman – delivering groceries to millions of people across three countries. And we’re one of the only companies in the world to do it all by ourselves. From our fully automated warehouse to our delivery algorithms – it’s all built by our own people. Our goal is to revolutionize the way people do groceries every day. Ready to get on board?
Our story so far
We’ve come a long way…
Welcome Picnic!
July 2015We ran our first trial in Amersfoort (the Netherlands) with 12 electric Picnic vehicles (EPVs).
100th EPV
April 2017Our small electric Picnic vehicles (EPVs) allow us to deliver groceries without CO2 pollution or blocking inner-city roads. With 100 EPVs on the road, we’re ready for growth!
Picnic Germany
March 2018Picnic goes international! Our first German hub was opened, serving thousands of people in the greater Düsseldorf area.
The only way is up
Nov 2019With more than 1,000,000 customers in the Netherlands, we raised another investment to create a fully automated fulfilment center.
5 years!
July 2020Time flies when you’re having fun. We celebrate our 5th anniversary and make big plans for the future.
Picnic France
May 2021Our 3rd country! Starting from scratch, we’re rapidly scaling-up our assortment, customer relationships, and operations.
Our automated warehouse (FCA) opens!
April 2022The FCA is set to fulfill more than 100,000 customer orders per week, or close to a million items per day. The future of grocery shopping is here!
Paris and Berlin opening
June 2023No signs of stopping as these two iconic cities pave the way for our future European expansion.