Strategy - Future Leaders Graduate Program

Graduate Programs📍Amsterdam
backend 1696602644

In a nutshell

What’s it like to work on the fastest-growing online supermarket app in Europe? At Picnic, we’re redefining grocery shopping, and we want you to help shape the way millions of customers experience it. 🥑🥐🍎

As part of our Future Leaders Graduate Program (Strategy Track), you’ll join a fast-paced environment where strategy and execution live in the same seat. We don't just brainstorm big ideas and hand them off - you’ll analyze customer data, design the strategy, and directly run the campaigns and features in-app.

We have several exciting opportunities for in the following areas:

green dot
Homepage: Plan and execute in-app campaigns, ensure high product availability, and optimize the digital store by showing the best products & seasonal highlights to inspire customers daily.
green dot
Meals: Create appealing recipe app campaigns, targeted at different audiences, from busy families to weekend chefs, ensuring high adoption rates and recipe sales. 
green dot
Campaigns: Plan and launch weekly marketing moments, from seasonal celebrations to product pushes
green dot
Partnerships: Collaborate with creators and influencers to grow brand reach and loyalty

This is not a rotation program or internship. You’ll own your domain and become a marketing expert from day one, while shaping how millions of people discover, shop, and engage with food.

Tricks of the trade

Here’s what your day to day might look like:

green dot
Hands-On Execution: Build, launch, and monitor your own campaigns, visual assets, and app configurations - taking ideas from raw data to production in days, not months.
green dot
Analysis: Leverage data-driven insights to analyze customer behavior, optimize app features, fine-tune pricing, and create irresistible promotions.
green dot
Innovation: Stay ahead of market trends, customer needs, and competitor strategies to innovate and continually enhance our store’s offerings.
green dot
Optimization: Develop and refine tools and processes to boost the efficiency, accuracy, and impact of our commercial activities.
green dot
Cross-Functional Rigor: Work directly with Category Managers, Designers, Data Engineers, and Tech teams to eliminate bottlenecks and optimize app operations.

Each team is unique, but they all offer the same thing: meaningful ownership, clear goals, and space to grow into your full potential!

Your superpowers

You are analytical, commercially minded, and uncomfortable with "business as usual." You like big data sets, but you like seeing your decisions live in the app even more.

green dot
You’re finishing (or just finished) your MSc in Business Administration, Economics, Analytics or a related field with up to 1 year of (full time) work experience
green dot
Strong internship or student track record in fast-moving, high-bar environments - such as FMCG, fast-growing scale-ups, top-tier consultancies, or high-impact student boards/initiatives.
black dot
You aren't waiting for a playbook. You build tools, automate manual steps, and take full accountability for outcomes.
black dot
You actively challenge existing processes and ask "Why do we do it this way, and how can we make it 10x better?"
green dot
You’re a natural collaborator and communicator, not afraid to own your projects across teams and stakeholders.
green dot
You’re fluent in English (bonus for Dutch, German or French!)
black dot
You have love for food, retail, tech - or all three!
green dot
Bonus: Experience with tools like Salesforce, Selligent, or marketing automation platforms.

This is the start of a real career - not just a job or a rotation. You’ll build, learn, and grow with a team that thrives on doing things differently.

Excited? So are we. Apply today and let’s shape the future of online groceries together!

Not sure which track fits you best?

black dot
Choose Category Management if you are driven by products, supplier negotiations, unit economics, and food trends.
black dot
Choose Strategy if you are driven by app user behavior, digital storefront optimization, and campaign execution.
black dot
Choose Analytics if you are driven by solving complex business problems, data modeling, and technical implementation.

Picnic perks

🥗Fresh Lunch, coffee, and snacks

Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.

🚴🏼‍♂️Health insurance discount & bike plan

We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate.

✍🏼 Learning & development 

You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses. 

All the rest 

At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well. 

‌
‌
‌
‌
‌
‌