Cookie Statement
Below we explain which cookies we use on our website, as well as for which purposes. After all, what's the use of a supermarket without cookies?
Almost all websites use cookies. These are small information files that your computer, mobile device, or web browser stores when you use such a website. Cookies can store information such as your IP address, the unique ID of the device you use to visit the website or another identifier, the browser you use, and information about the content you view.
Many cookies ensure that you can use a website effectively. For example, thanks to cookies, you do not have to log in repeatedly or download the same information every time you revisit a website. Other cookies help to see how a website is being used or to show users targeted advertisements.
Cookies are divided into "first-party" and "third-party" cookies:
In addition to cookies, our websites, emails, and our app also use techniques that are very similar. Our website and emails may contain small images or lines of code that record how you use our website and emails. These include "web beacons," "scripts," and "tracking URLs":
We refer to all of these technologies collectively as "cookies" hereafter.
Good question! And the answer is simple. Ultimately, we use all cookies for the same reason: we want to make your experience with Picnic as easy, enjoyable, and as personalized as possible. Additionally, we want to understand who visits our website and use this information to provide you and others with targeted offers from Picnic.
Without functional cookies, for example, our website would behave as if you were visiting for the first time every single time. It would also become more difficult to properly manage the website's security. Furthermore, analytical cookies allow us to see what we need to do to improve the websites. And with advertising cookies, we can show you our offers on other websites and tailor these offers personally to you.
Functional (“necessary”) cookies are required for the website to work properly and to adapt to your preferences. Functional cookies ensure, for example, that:
Advertising cookies help us decide which offers to show you on our website and on other websites. Information about your browsing behavior is collected through advertising cookies. We place advertising cookies ourselves and give partners we work with, such as Google and Facebook, the opportunity to place advertising cookies on our website. We, or the partners we work with, may combine the information from these advertising cookies. We do this so that we can provide you with the most relevant offers possible.
Thanks to these advertising cookies, we can:
We use information collected through these types of cookies for retargeting via advertising networks such as Google, Facebook, and LinkedIn. For example, we can show you an advertisement on another website if we think it is relevant to you based on your visit to the Picnic website. We can also notify these advertising networks if you have become a Picnic customer or if you have applied with us. This helps us show more relevant advertisements to other potential customers or candidates. These advertising networks also use this information to place users in a specific Custom Audience so they can subsequently pre-select advertisements tailored to the preferences of that group.
The use of certain cookies also involves the processing of personal data. Naturally, we handle this with care. You can read more about this in our privacy statement. If you are applying for a job with us (via the website), please read our privacy statement for applicants.
We use three varieties of cookies on this website.
Functional cookies Functional cookies (also known as “necessary cookies”) ensure that our website works properly. These types of cookies help, for example, to remember your browser settings.
Analytical cookies We use analytical cookies to collect statistics about the use of Picnic. This allows us to see, for instance, which parts of our website are the most popular and enables us to continuously improve Picnic for you.
Advertising cookies Advertising cookies allow us to show you advertisements and track how many and which of our advertisements you have already seen on our website and on external websites. This prevents you from seeing the same things repeatedly and allows us to make offers that are truly interesting to you.
Further on, we provide a more detailed explanation of what these types of cookies do and what they mean for you. In our Cookie Table, you will find an overview of all the cookies we place.
Where do these cookies come from?
We place our own cookies, which are used exclusively by Picnic. Third-party cookies are also placed via our website. The use of these cookies by those third parties is subject to their own privacy and cookie policies. An overview of these third parties and their privacy and cookie statements can be found here:
Analytical cookies provide us with insight into the usage of our website. We use this information to improve our website and services. For this purpose, we use, among others, Google Analytics.
Google Analytics primarily measures and reports on visitor numbers to our websites, how much time each visitor spends on our web pages, and the order in which a visitor visits the different pages of our website. In short, these cookies are used to generate and analyze web statistics (hence the name). To do this, Google Analytics stores the following data, among other things:
Furthermore, the data collected by Google Analytics can be used in combination with advertising cookies to show you targeted advertisements if you give your permission—or specifically to not show them if you have already seen them (more on that below).
Additionally, we also retrieve information from your browser and mobile devices without placing cookies. We do this to determine the technical properties of the devices you use to visit Picnic.
We may want to arrange everything perfectly for you, but ultimately, you are in charge of your own cookie preferences. When you visit our website, you can use ‘Cookie Preferences’ to decide for yourself whether or not we may use analytical cookies and advertising cookies. There, you can grant permission, withdraw previously given consent, or choose to give permission at a later time.
If you no longer want websites to place cookies on your computer, mobile device, or web browser at all, you can adjust your browser settings so that you receive a warning before cookies are placed. Furthermore, you can adjust your settings so that your browser refuses all cookies or only specific ones. You can also delete cookies that have already been placed.
The process for adjusting settings and deleting cookies varies by browser. To make things a bit easier for you, below you will find a link for each browser to the step-by-step guide on how to do this:
Google Chrome
Microsoft Internet Explorer
Apple Safari
Mozilla Firefox
It is very likely that we will have to change our cookie statement from time to time. For example, if we update our website and app or if the regulations surrounding cookies change. If we change our statement, you will always find the latest version by visiting our cookie statement via our websites or app. And if we make changes that are important to you, we will, of course, let you know in other ways as well (for example, via email or in the app). Promised.
Do you still have questions about how we use cookies? Feel free to contact us at privacy@picnic.nl. If you have questions about the cookies in our store, it is better to email customer service at service@picnic.nl.
This cookie statement was last modified in November 2023.
Below we explain which cookies we use on our website, as well as for which purposes. After all, what's the use of a supermarket without cookies?