Communications Coordinator - Employer Branding
In a nutshell
As part of the Recruitment Team, you’ll help us find the best talent for our warehouses and delivery hubs, creating clear and exciting communications for our candidates. Within an international team, you’ll independently develop and execute communication strategies to improve our recruitment process experience, which involves hundreds of thousands of applicants each year (high-volume recruitment).
While focusing on innovative channels like WhatsApp and AI-powered communications, you’ll also analyze weekly data to support different recruitment strategies like our internal referral program. Your ultimate goal? Showcasing Picnic as the best place to work for!
Tricks of the trade
Omnichannel communication: Develop clear, structured and compelling messaging for channels like email, WhatsApp and SMS.
Conversion campaigns: Plan and run international campaigns that help us reach our hiring goals within our Supply Chain.
Audience-first communication: You periodically and independently conduct on-site research to ensure your messages attract the right audience. You also improve our communications based on employee feedback.
Data analysis and reporting: You continuously evaluate our communication journeys and report on performance of our messages and campaigns. Also, you manage our team’s learning base to ensure these insights are properly recorded.
Stakeholder collaboration: Team up with stakeholders like the people, fulfillment, distribution, or safety teams. You maintain a structured feedback loop to ensure communication is relevant and well-received.
We're looking for
Finished a Bachelor or Master’s degree (preferably in Communication, Communication Sciences, Journalism or similar)
At least 2 years of relevant professional experience in employer branding, internal or external communication
Speaks and writes fluent Dutch or German, and fluent English. Advanced French is a plus
Has experience with HTML and email communications
Is open to visit our different warehouses and hubs, while mainly working from our HQ in Amsterdam
Enjoys managing multiple communication projects simultaneously and is structured in planning and execution
Understands and connects with diverse audiences, knowing how to craft messages that resonate with different backgrounds
Feels enthusiastic about making people feel connected to our mission, their teams, and their own potential
Can analyze data and can find their way around different dashboards and reports
Thrives helping others learn how to best communicate with local audiences
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚵🏼Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
🌍Relocation
If you’re moving from another country to join Picnic we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
✍🏼Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
