Junior Brand Marketeer (m/w/d)
In a nutshell
As our new Junior Brand Marketeer you’re the driving force behind our biggest marketing campaigns. As part of the marketing team you contribute to flight management - from strategy to flawless execution - ensuring that everything from creative assets to media planning comes together seamlessly. You oversee full-funnel media planning in collaboration with our media agency and activate campaigns across our brand channels. You like to manage the relationship with our external partners and stay ahead of industry trends to drive effective, high-impact advertising.
What you’ll do
Campaign Execution: Supporting and executing large 360° marketing flights across teams and international markets.
Content Alignment: Working closely with creative, marketing and other teams to ensure content supports campaign goals.
Creative Development: Supporting the creation of compelling advertising campaigns and adapting creatives to suit each channel and medium.
Campaign Setup: Setting up broad-reach campaigns (e.g., TV, OLV, CTV, (D)OOH, YouTube, Meta, Pinterest, TikTok) independently and in collaboration with the media agency.
Performance Optimization: Monitoring and optimizing campaigns to meet performance goals and KPIs.
Partner Management: Collaborating with external partners such as Google, Meta, TikTok and Pinterest to effectively reach target audiences and stay on top of marketing developments.
Media Planning: Supporting the development of media plans in collaboration with the media agency.
Cross-Team Collaboration: Working closely with the performance marketing team and international counterparts.
We’re looking for
A successfully completed Master Studies in the field of in marketing, communications, business, data science, mathematics or related
1+ years of experience in (digital) marketing (ideally in a media agency)
Deep understanding of the German media landscape
Hands on experience in setting up and optimising campaigns using tools such as Google Ads, Meta and TikTok
Independent thinking and problem solving skills
Excellent communication and collaboration skills to work effectively with agencies, creative teams, and other stakeholders
Fluent in German and English
Picnic Perks
Kickstart your career: Join our international team in an environment that fosters real growth and an “Act like an Owner” mentality. Here, you’ll have the chance to drive projects independently, test new ideas, and level up through specialized Lepaya trainings to see firsthand how your work makes an impact.
Fuel for Winners: Enjoy fresh, free breakfasts and lunches every day in our office, along with all the snacks and fruit you need to stay fueled.
Unforgettable Moments: From our legendary annual ski trip, our massive Christmas parties, to parties featuring our very own Picnic band, we make sure our milestones are celebrated in style.
A modern working space: Work from our newly renovated office built for collaboration, with flexible working hours and 30 vacation days.
Smart Commute: Choose the way you move. We offer a subsidized Deutschlandticket and the Lease-a-Bike program.
Well-being & Balance: Professional mental health support via OpenUp. Plus, our dog-friendly policy means your four-legged friend is a welcome guest upon request.
The Essentials: We provide the tools for success, including a laptop and phone, and access to exclusive Corporate Benefits discounts for travel, tech and more.
Sustainability at Core: Be part of the revolution. You’ll contribute to a greener future through our 100% electric fleet and a business model designed to drastically reduce food waste.
